How SoundGTM Works: A Guide for Referral Partners

Let’s start with the important stuff.

Remember: a good referral is a referral that knows they're being referred!

Companies post offers to the SoundGTM Marketplace. Each offer contains:
- Success fees with payout terms
- Promotional brand materials
- Personalized referral link
- Instructions to get started
You choose which offer(s) you’d like to work
Work the offer(s) like you would any normal sales process. Leverage your network, conduct cold outreach, and drive leads to your referral landing page.
Lead converts and their information is sent to the company to close.
Success criteria is met
EVERYONE GETS PAID!

All the data starts with a landing page on the customer’s platform (this is the step where you generate the lead and send it to the company as a referral).
1. When you get the landing page URL from the offer, it has all the information we need to track the lead and attribute it to you (the Referral Partner)
When the landing page gets filled out, the data goes to two places:
1. Name/email and tracking information go into SoundGTM
  1. You’ll see the lead in your Reports (if you don’t, let us know!)
2. All the data goes into the customer’s system, however they set it up
SoundGTM regularly checks the customer’s CRM platform to see the status of that lead
1. The customer sets up the conversion (success) criteria by telling us what object, field, and value we’re looking for when they set up the offer - you’ll see it spelled out in the payout terms of each offer
2. We check approximately once per hour
When your lead fulfills the conversion (success) criteria, we prompt the company to pay you
1. Companies cannot publish offers without valid forms of payment
2. If the company does not meet the (usually) 30-day window for payment, we will follow up with them to get you paid

You will never put your own information into a landing page form - you will put the information of the person you’re referring (or they’ll put in their own information)
If you’re registering a lead for referral, you’ll need to get the form filled out and send the introductory email
Make sure you have adblocking software turned off before you fill out the form to ensure tracking
DO NOT hit the “back” button on your browser to do multiple form fills. It breaks things. You can hit “back” and then refresh the page, but otherwise things…break.